Norton
Since its founding in 1898 by James Lansdowne Norton, Norton Motorcycles has built a
reputation that transcends generations. What began as a small workshop in Birmingham
manufacturing accessories and components for bicycles soon evolved into one of the most
iconic names in the history of global motorcycling. Meticulous attention to detail, a passion for
excellence, and an unwavering commitment to innovation have been the pillars that have
defined Norton from the very beginning.
Over more than 125 years of history, Norton has achieved unforgettable milestones on the
road across the rough and on the racetrack, establishing itself as a true benchmark of British
adventure. Its motorcycles—from the legendary Commando to the racing machines that
dominated iconic events such as the Isle of Man TT—represent an extraordinary balance of
design, performance, and desirability. This legacy not only guides the future, but also inspires
a global community of riders and enthusiasts.
Today, Norton continues this tradition by applying its pioneering spirit to a new era. Its design
philosophy—modern, precise, and purposeful—and its dedication to building motorcycles that
deliver outstanding dynamics without compromise perfectly reflects the values we share at The
Mountain Rally: a passion for motorcycling, a spirit of adventure, and a constant pursuit of
excellence.
For all these reasons, having Norton Motorcycles as the Title Partner of The Mountain Rally
Valencia is not just an honor, but a statement of intent. It represents the union of tradition and
future, of living motorcycling history and the innovative energy that drives our rally. Together, we
celebrate not only the spirit of two wheels, but also the legacy and culture that make every route
a truly memorable experience.
